We helped Panko to create a Brand photoshoot reflecting the strong Nature values, wood and the healing effects of a Finnish Sauna. Continuing on the visual-identity created in previous photoshoots, this photoshoot was specified around the theme ‘We Make Sauna Lovers’, emphasizing the ambiance and enjoyment associated with sauna culture. 

We planned the photoshoot to take place at an authentic lakeside cabin in Finland. The location we chose included a sauna building, expansive terrace area, hot tub, and a pier, which were all used to craft images communicate aspects and feeling of an authentic Finnish sauna experience. We created images that captured the atmosphere, including a wide variety of images, especially close-up and medium shots, conveying the essence of the experience.