Mundo Tequila: Market entry materials

As part of Mundo Tequila's market entry into Finland, we participated in a pilot campaign targeting Oulu, delivering creatively designed materials aimed at engaging local consumers.

  • Client
  • Mundo Tequila, Spivi Oy
  • Industry
  • FMCG, Food and beverages
  • Client Website
  • spivi.fi

  • Project Year
  • 2023
  • Project Lead
  • Ristomatti Vahe
  • Scope
  • Content creation, Copywriting, Graphic design, Print material design
  • Collaborators
  • Branditect Oy, Newprint Oy

Mundo Tequila: Redefining Tradition

Mundo Tequila is a vibrant homage to Mexican culture, crafted with the finest blue agave from Jalisco’s diverse regions. This sophisticated tequila blends tradition with innovation, offering a contemporary twist on the classic spirit. Through meticulous production processes, Mundo maintains its authenticity while introducing a modern complexity that appeals to both traditionalists and modern palates. Perfect for any setting, from crafted cocktails to neat sipping, Mundo Tequila invites you to unleash the spirit of adventure with every sip.

Spivi Finland is part of the pan Nordic group Spivi Scandinavia.

In partnership with Spivi Finland, we took part in launching a campaign for Mundo Tequila’s market entry, featuring tailored promotional materials for Cocktail Company in Oulu. This campaign blends inspiring ideas to introduce Mundo Tequila to a new audience.

Campaign Elements:

  • Newspaper-Inspired Cocktail Menu: A central piece of the campaign, this menu not only offers cocktail recipes but also serves as an informative guide about Mundo Tequila’s heritage, creatively designed to mirror the aesthetic of an old newspaper.
  • Drink Vouchers: These bespoke vouchers were created to encourage the trial of featured cocktails, enhancing customer engagement and driving initial sales.
  • Point of Sale (POS) Prints: Strategically placed prints at key points of sale to attract attention and educate consumers about Mundo Tequila cocktails.
  • Social Media Designs: A small series of social media content designed to spread awareness and foster excitement about Mundo Tequila’s arrival, aligning with the overall aesthetic and message of the campaign.

This multifaceted approach was crafted to not only introduce Mundo Tequila but to create a memorable connection with consumers, blending educational elements with interactive marketing tools.