Myssyfarmi is a farm-based design company located in Pöytyä, Finland. Every product is knitted by a real Myssy Grandma in Pöytyä using hand-dyed yarn from a local herd of Finnsheep. Everything at the farm is organic and original, and nothing is considered cool in Pöytyä — except when winter arrives.
We assisted Myssy in updating their yearly lookbook to create a cohesive brand aesthetic, building on our previous work of establishing a strong visual identity through photos and videos.The new lookbook format was designed to bring a fresh perspective to the new season and products, while preserving the consistent brand narrative set in Pöytyä.
Key objectives
We created a new layout for the lookbook and a 3-day photoshoot to create the visuals – closely working with the Myssy team to ensure consistent story-telling throughout this new lookbook. For the story of the season, a strongly visual-first concept was created – set in an old village school, a place that has functioned as a central location for the community throughout the years. The story, from the location to casting of locals and Myssy grannies, we created a story strongly tied with the values of Myssy, at the same time bringing a touch of new creativity:
Welcome to Pöytyä Art Camp – the ultimate place for dreams, limitless creativity and definitely not cool but warm fashion. Maybe you didn’t know what you signed up for – but you will come to find beauty in the small things & freedom of creating. It’s an unforgettable, almost surrealistic adventure to the heart of Pöytyä. The people you meet — brave, unique, and authentic — will show you the true, authentic side of this unique place and a state of mind.
